Who are the early adopters of tech-health trends and what do their choices mean for others?

Laser etched fruit branding is already happening, but what if it could be used to provide you more transparent data about the food you’re buying? Would you like to know how long your apples and oranges have been sitting in storage, how far they’ve traveled and how many hands have touched them before you buy them? Or does the potential to access all this extra data about your health and food kind of freak you out?

– H.F.G.